Another reference comes from the world of outdoor advertising. It is commercial, and one of the best examples of effective outdoor advertising I've ever seen before. The client is a magazine company named Economist London, and the title of this project is "light bulb" created by abbott Mead Vickers BBDO, world wide advertising agency network. This billboard show a light bulb that illuminates whenever someone walks under it by hooking some electric motion sensors (probably IR sensor) under the sign. The concept of the Economist billboard is that you get an Economist, you get a brilliant idea. There are two big reasons why I select this project as a good reference for my project.
The first reason is that this installation can have a meaning only when people participate in it. Before someone walks under it, the Economist billboard doesn't work and it is just an outdoor advertisement without any distinguishing mark. Only when someone is under there, eventually it can be a real advertisement with a sharp difference.
The second reason deals with the audience. Who is this billboard for? It is not an installation for a person who is under there. In fact, a pedestrian who walk underneath doesn't know what is happening. It is because this ad is for people who are on the other side of installation.
Therefore, we can be divided into two classes: those who enjoy and control the installation directly, and a those who watch the installation from a distance.
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